Dr. Roxie Mooney, Healthcare Commercialization Strategist & Fractional CMO at Legacy DNA: Strategy for Health Innovators, shares how research indicates that 95% of innovations brought to the healthcare market fail. To lower the percentage of innovations that fail in healthcare, she invented COIQ™. It is an evidence-based framework that takes healthcare innovation from an idea to full market adoption. Dr. Mooney says the key ingredient to success is to create new value for customers within an ecosystem.
Listen to the episode to learn why only 5% of innovation in healthcare succeeds.